Wednesday, July 02, 2008

Millinials - The Whiz Kids of Indian IT Industry

I accidentally came across a bit older Gartner podcast interviewing Van Baker, VP (Research) Media Advisory Services about Millinials, the Generation Y population group. Some interesting details about them is in this wikipedia link.

I am very impressed because I got an opportunity to come across such groups in my job on day to day basis. Being in an IT services company with Global Delivery Model, our offshore team consists of three primary Persona - Old Age Managers, Mid-level Tech Leads and Gen Y developers.

My observation (highly generalized. There are many exceptions IMO)

Old Age Managers - This group is primarily TCS products (being a leading consulting services company since 1980s it can boast of producing many IT leaders in Indian IT Industry). They are well disciplined, may have strong hands-on experience (often 4/5 years) on IBM, DEC/ HP platforms. They are very process oriented and people skills are high and personal integrity unmatched.

Mid-level Tech leads - Most of them are web 1.0 folks. Strong ambition with average execution speed. Speed is the key here. Often uses institutional contacts to grow. Good PR skills and team players. Most of them still struggle to use iPods. Cannot understand dual boot OS means. Started accessing Internet during late 90s just for 1 hour on a small computer set aside. They think browsing is waste of time.

Gen Y developers - This I feel are closest to Millinials demographic. By the time they are in 10th grade/ 11th Grade, IT industry started booming. They would have decided that they will enter IT as engineers during that stage itself. Would use Orkut, Blog often, SMS a lot, would have got the internet connectivity from their 1st year BE itself. Very aggressive group. Usually confident.

The success of any company is channeling this energy into the right direction and setting the goals clear for this group. They will do wonders.

2 comments:

sukumar said...

Good post. While there are exceptions, i think this categorization is quite good and will help us understand our employee's needs better and leverage them better.

Vamsi said...

Thanks for your comment Sukumar. There are definitely exceptions. I observe a distinct and observable pattern of thinking between Gen X and Gen Y folks when I interact. Did you get a chance to observe it too?